weareyuli

Home / Our Origin

"Newly married with very little funds I needed to get pieces for my home that I loved based on the budget I had. Unfortunately, my budget couldn’t afford the pieces I wanted in the open market. So I started searching for more budget friendly alternatives. However, I wasn’t excited with what I found and how limited my choices where. When I realized I could make some of these pieces myself, I got into producing our first collection.

Our first customer was my next door neighbor, next our landlord.  Their interest and subsequent purchases made me realize I had a market. The next thing was to find a way to get people to know about my products. A storefront was the most obvious way to achieve this. However, I still had a very limited budget so I had to cancel the idea of a physical storefront and decided to go exclusively online.

That's how the Yuli brand came to be. Why the name yuli?  It’s my native name and it literally means in one of the southern languages of Nigeria ‘"fits home’."

Edith